On the eve of the new NBA season, Nike has released its new commercial featuring its biggest star. Cavaliers star LeBron James is featured in a spot that includes a 'don't poke the bear' theme. It's obviously in reference to multiple off season incidents in which James appeared to be disrespected by former Cavs teammate Kyrie Irving, now of Boston, as well as Golden State star Steph Curry and others.
The Cavs open their season Tuesday, at home, against Kyrie and the Celtics. James has been nursing an ankle sprain during training camp and is questionable. Check out the new ad here.