Opera Columbus changes look, message

COLUMBUS, Ohio (WTVN) -- In an effort to lose the image that opera is stuffy and formal, Opera Columbus has unveiled a new logo and the theme "Everyone's Welcome: Make it Yours."

On its website, Opera Columbus says, "Tweet, hoot, clap, and enjoy the show in your own personal way. Dress as you like and express your pleasure without the restrictions of traditional propriety. Go ahead, no one here will judge you."

The logo and brand were developed by Columbus-based Cult Marketing.