In the initial part of his career, Russell worked in the corporate world in JP Morgan Chase and Synergistic Food Brands. He learned his ropes as an entrepreneur during his association with a board game start-up as a Managing Partner, subsequently joined Columbus Kombucha as a business development manager where he gained invaluable experience interacting with retailers and distributors; he ended up acquiring the company and changed the name to Employee Brewing dba (doing business as) Wild Ohio Brewing. Russell subsequently cofounded Wild Ohio Brewing in 2017 and merged Employee Brewing with Wild Ohio Brewing. He primarily handles chain accounts and distributor relationships. Russell earned his MBA in Marketing and Communications from the University of Florida.